The old adage that your greatest strength can also be your greatest weakness is very applicable at Steele Rose Communications. Our people, our systems, and our equipment are all geared toward being as responsive as possible to our clients' needs. "No, we can't meet that deadline" is one statement that has never been uttered by our team. Although this very attribute has incredible value to our clients, it may be selling our clients and us a little short. We pride ourselves on being able to turn on a dime and have found that working with companies that have long, protracted approval processes is difficult for us and difficult to work with successfully in securing media in the PR arena.
We are a group of deep thinkers but quick decisions makers. Time is as valuable to us as money. Public Relations is oftentimes opportunistic. We will get calls from national network shows that have had cancellations looking for us to fill the void and we will need to reach you to fill that spot. If we can't, we could miss out on a huge media hit opportunity that not only would have been jackpot publicity for your company but would eclipse your competition simultaneously. We need an open line of communication and a direct link to accurate information sources and to senior management 24/7 to ensure we are mutually available to each other. Companies that do not operate in this fashion would find us more of a nuisance than a champion of their cause.
Finally, we pride ourselves on our very direct, informal relationships. You won't find any stuffed shirts at Steele Rose Communications. That does not mean we don't dress up - we handle some of the hottest fashion clients in the industry - it means we run lean and mean and enjoy the process. Because we would rather have clients that operate with direct, open communications than work in relationships that are politically and agenda driven, you will find our teams are happier, are pleasant and much more fun to work with than at other agencies.
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