YOU’VE NEVER
HEARD ANYHING LIKE IT...
A.M./PR WITH KAREN BARNETT
Internet
Radio for PR and Marketing Professionals and their CEOs
White
Plains, N.Y., November 12, 2003 – A must-hear
live show for PR and marketing professionals and their
CEOs, A.M./PR with Karen Barnett and co-host Lara Cohn,
debuts live Thursday, November 13 at 9 a.m. on Internet
radio.
Hosted by Karen Barnett,
president and founder of Steele Rose Communications
and a seasoned, award-winning marketer
with extensive experience in developing strategic marketing
campaigns for a variety of leading global corporations, “A.M./PR” offers
business executives insightful tips on public relations
and marketing communications. From “How to build
your brand with just three words”, and “If
You’re Not Media Trained, It Could Cost Your Company
its Reputation” to “Learning the Difference
Between News and Newsworthiness and the Criteria a Reporter
Uses to Determine It?,” this show provides a strong,
broad-based knowledge of public relations, branding,
product launches, media relations and crisis management.
“Reaching a worldwide audience that is passionate
about conducting strategic marketing communications to
build their companies and their brands was an opportunity
too exciting not to explore,” said Barnett. “From
interviews with CEOs to board members, my goal is to
provide our hungry business audience with real-world
advice on successful proven business practices that positively
impact the bottom-line."
The show will take a look at how building brand awareness
will differentiate a product from its competition in
a tight economy, build brand loyalty and increase sales.
A.M./PR will include captivating interviews with CEOs,
VPs of Marketing, reporters/producers in the field as
well as experts in the field of media relations, sponsorships,
event marketing, graphic design, video production, media
monitoring, product placements and crisis communications.
The 13-week program can be heard live on the internet,
Thursdays, from 9-10 a.m. EST (replays at 9 p.m. EST)
with all shows available via archived files approximately
3-4 days later. To listen, log on to www.steelerosecomm.com.
About the hosts
Karen
Barnett is a seasoned, Silver anvil award-winning public
relations professional
with twenty-five years
of experience developing strategic public relations campaigns
and crisis communications programs for some of the world’s
most recognized companies. Karen’s broad-based
knowledge of public relations, the needs of businesses
in today’s marketplace and the forces that influence
public opinion is why she was chosen to direct successful
campaigns for companies like Coca-Cola, Procter & Gamble,
Reckitt Benckiser, PETsMART and Philip Morris. Currently,
she leads Steele Rose Communications and has introduced
a new beauty line into the U.S. market place, is responsible
for Noxzema Shaving Products for women and Old Spice
High Endurance Shaving and Face Care products for men,
and works on an array of crisis and issues management
programs for leading corporations.
Lara Cohn is a public relations professional with more
than fifteen years of consumer, event marketing and
crisis management experience. She is Vice President
and Director of Account Service at Steele Rose Communications
and acts as on-camera spokesperson for many of the
agency’s key accounts. Lara was Publicity Manager
for Macy’s East and was responsible for the famous
Macy’s Thanksgiving Day Parade, Macy’s
Flower Show and Fourth of July Fireworks Spectacular.
Lara is a television expert having begun her career
in television news departments at NBC’s TODAY
show, Dateline NBC and NBC’s Nightly News with
Tom Brokaw.
About Steele Rose Communications
Steele Rose Communications is an independent full service
marketing communications and public relations firm
with a healthy account mix in the consumer products,
beauty and fashion, food and beverage and healthcare
industries. The agency offers branding, new product
launches, strategic marketing programs, event marketing
and media training services. Steele Rose Communications
is also renowned in the specialized field of corporate
reputation and brand protection. Visit www.steelerosecomm.com for more information.
