REVOLUTION TEA APPOINTS
STEELE ROSE COMMUNICATIONS
AS ITS PUBLIC RELATIONS AGENCY OF RECORD
-- WILL BUILD BRAND AWARENESS AND INTRODUCE REVOLUTIONARY
100% PURE PRODUCTS --
White Plains, N.Y., May 4, 2004 – Revolution Tea,
the premium full-leaf tea company based in Tempe, Arizona
and creator of the Single Serving Box, has selected Steele
Rose Communications as its public relations agency of
record. Founded in 1998 as a premium tea company specializing
in high-quality loose tea, Revolution Tea has been revolutionizing
consumers’ perception of tea since its inception.
“
I am looking forward to working with Steele Rose Communications
to develop a fresh strategy to market our entire line
of high quality full-leaf teas and launch our innovative
new products,” said David Watson, President, Revolution
Tea. “Steele Rose Communications has an excellent
reputation for doing superior work with launching new
brands and building brand equity. We are excited about
the opportunity to tap into this expertise.”
Watson acquired Revolution Tea in May 2001, with the
intention of streamlining the distribution process and
opening up new channels of growth and development. The
former founder of BioMedic Clinical Care, a skincare
products company, which sold to L’Oreal in 2001
and co-founder of Philosophy, Inc., a pre-eminent line
of health and wellness skincare products sold in retail
markets such as Saks Fifth Avenue, Nordstrom and Sephora,
Watson is no longer involved in day-to-day activities
of Philosophy, but remains the company’s vice president
and is credited with the success of it’s operations
and sales.
“
We are delighted to be working with Revolution Tea, renowned
for its T-Box Revolution™ single serving boxes
and Infuser Bags, a manufacturer with an award winning
line of full-leaf teas and sophisticated packaging,” said
Karen Barnett, President, Steele Rose Communications. “Watson
has brought his inimitable talent and flare from the
beauty industry and now redirecting it towards the development
of healthy natural tea products. We are proud to be joining
him and his team as they brew their own success and confidently
becoming a major player in the highly competitive beverage
industry.”
Steele Rose Communications will be responsible for the
overall marketing program to build brand awareness among
both the consumer and trade marketplaces. The campaign
will include media relations, product publicity, event
marketing, promotions, sponsorships and influencer outreach.
#
# #
About Revolution Tea
Revolution Tea has been revolutionizing the beverage
industry and the way we drink tea since 1998. With
its premium full-leaf teas and distinguishable packaging,
this award-winning company produces only the finest
tea experiences for discernible palates. Not only is
Revolution Tea recognized by its T-Box Revolution™ single-serving
boxes, but it has earned accolades for its Infuser
Bags which create the ultimate full-steeping process.
For more information, visit www.revolutiontea.com.
Revolution Tea…for every lifestyle. Drink It
In.
About Steele Rose Communications
Steele Rose Communications is an independent full service
marketing communications and public relations firm
with core services ranging from Brand Marketing and
New Product Launches to Beauty and Fashion and Social
Issues Marketing. Steele Rose utilizes creative strategic
thinking and precision tactical implementation to provide
clients with comprehensive and quantifiable results.
Headquartered in White Plains, NY, with offices in
Manhattan as well as affiliates nationwide, the agency
offers branding, new product launches, strategic marketing
programs, event marketing and media training services.
Steele Rose Communications is also renowned in the
specialized field of corporate reputation and brand
protection. For more information on Steele Rose Communications,
visit www.steelerosecomm.com.
