COLE GROUP PROPERTY APPOINTS
STEELE ROSE COMMUNICATIONS
AS ITS PUBLIC RELATIONS AGENCY OF RECORD
-- WILL BUILD BRAND AWARENESS FOR RESIDENTIAL PROPERTIES
--
White Plains, N.Y., June 1, 2004 – Steele Rose
Communications has announced that it has been named the
agency of record by Cole Group Properties, a full service
real estate investment, management, leasing and advisory
company. Cole Group Properties will utilize the integrated
marketing services of Steele Rose Communications, which
includes public relations, corporate brand strategy,
collateral material, website design and advertising.
“
We chose Steele Rose Communications as our PR partner
for their proven track record of providing bottom-line
results for their clients,” said Jeff Cole, President,
Cole Group Properties. “Steele Rose Communications
proved to us that they were imaginative and resourceful
in their strategic ideas and had an excellent understanding
of our business, and could provide us with all the integrated
marketing capabilities in-house."
The Cole Group Properties’ residential properties
are located in the Albany, Long Island and Westchester
areas. Their residential communities offer a beautifully
landscaped setting for its residents. The apartments
are spacious and modern providing a pleasant living experience.
“
We're extremely pleased to have been selected by Cole
Group Property for their marketing initiatives," said
Karen Barnett, President, Steele Rose Communications. "We
are proud to be a part of their team and look forward
to assisting them in reaching their overall business
and customer-focused objectives."
Steele Rose Communications will build brand awareness
of Cole Group Properties’ residential properties
located in the Capital Region in Albany, New York among
both the consumer and trade marketplaces. The public
relations and marketing campaign will also include advertising,
media relations, promotions, sponsorships and influencer
outreach.
About Cole Group Properties
Cole Group Properties, headquartered in New Jersey, is
a privately held real estate group founded more than
20 years ago that owns, operates and manages investment
properties throughout the United States. These properties
include office buildings, industrial buildings, shopping
centers, free standing retail buildings and multi-family
residential properties. Cole Group Properties also
provides in-house Asset Management, Construction, Leasing,
Accounting and related services. The Asset Management
Group provides property management and financial services
for the Cole Group's portfolio which currently consists
of over 3 million square feet nationally. For more
information, visit www.thecolegrouprealty.com.
About Steele Rose Communications
Steele Rose Communications is an independent full service
marketing communications and public relations firm
with core services ranging from Brand Marketing and
New Product Launches to Beauty and Fashion and Social
Issues Marketing. Steele Rose utilizes creative strategic
thinking and precision tactical implementation to provide
clients with comprehensive and quantifiable results.
Headquartered in White Plains, NY, with offices in
Manhattan as well as affiliates nationwide, the agency
offers branding, new product launches, strategic marketing
programs, event marketing and media training services.
Steele Rose Communications is also renowned in the
specialized field of corporate reputation and brand
protection. For more information on Steele Rose Communications,
visit www.steelerosecomm.com.
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