DR. STEWART
GIBSON JOINS STEELE ROSE COMMUNICATIONS
AS DIRECTOR OF HEALTH CARE PRACTICE
White
Plains, NY – February 12, 2004 - Steele Rose Communications (www.steelerosecomm.com),
an internationally recognized, award-winning public agency, announced today
that independent research scientist Dr. Stewart Gibson has joined the agency
as Director of Health Care, a newly formed division he will establish for
the agency.
Dr. Gibson, formally with Reckitt Benckiser, the world leader in household
cleaning (excluding laundry) which also has a major presence in health and
personal care, holds a BS in biochemistry, a PhD in human metabolism and
Post Doctoral Studies in microbiology and nutrition.
During his time with Reckitt Benckiser, which counts amongst it’s leading
brands Lysol, the world leader in disinfecting cleaning; Calgonit, Finish & Electrasol,
the world leaders in automatic dishwashing; Woolite, world leader in fine
fabrics; Vanish & Spray 'n Wash, world leaders in fabric treatment; Veet,
the world number one depilatory and Dettol the world's leading antiseptic,
Dr. Gibson worked in a number of the company’s Global Categories including
Gastrointestinal Medicine, Antiseptics and Infection Control, Health and
Personal Care and until joining Steele Rose Communications, disinfection
and antiseptics. In addition to product development and testing, Dr. Gibson
has extensive experience in Public and Professional Relations.
“
We are thrilled and honored to have Stewart joining us,” said Karen
Barnett, President, Steele Rose Communications. “His in-depth and multi-faceted,
broad-based knowledge of the health care industry and the challenges they
face in today’s business environment, as well as his experience in
pharmaceuticals, nutrition, biotechnology, beauty and the cardio-vascular
sciences from the marketing and product development side, will make a significant
contribution to the future success of our agency as he launches our health
care practice.”
Dr. Gibson’s primary objective is to grow the Health Care clients for
Steele Rose Communications whose collective experience includes new product
launches and strategic brand building programs that include introducing antiviral
drugs approved by the FDA and building consumer awareness for new products
in estrogen replacement therapy and low-dose oral contraceptives. In addition,
Steele Rose Communications has experience in promoting health care companies,
nutriceuticals and products for women over 40.
Dr. Gibson will report directly to President Karen Barnett and will be based
in Steele Rose Communication’s White Plains headquarters.
About Steele Rose Communications
Headquartered in White Plains, NY, Steele Rose Communications
is an internationally recognized, award-winning agency comprising a group
of dedicated public relations
professionals whose expertise focuses on viewing corporate marketing issues
from new and fresh perspectives. Steele Rose Communications has a healthy
account mix in the beauty and personal care, retail, consumer products,
health care and food and beverage industries with core services ranging
from Brand
Marketing and New Product Launches to Crisis Management/Communications
and Social Issues Marketing. Steele Rose utilizes creative strategic
thinking
and precision tactical implementation to provide clients with comprehensive
and quantifiable results. Karen Barnett, the President of Steele Rose Communications,
is also the host of A.M./PR, the first and only a weekly radio show of
its kind designed for PR and Marketing Professionals and their CEOs.
Steele Rose
is also the recent winner of a coveted GOLD award in the 17th annual International
MERCURY Awards Competition for excellence in professional communications.
For more information on Steele Rose Communications, visit www.steelerosecomm.com.
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