LARA COHN NAMED SENIOR VICE PRESIDENT
OF STEELE ROSE COMMUNICATIONS
White Plains, NY – September 14, 2004 -
Steele Rose Communications (www.steelerosecomm.com),
an internationally
recognized, award-winning public agency, today announced
the promotion of Lara Cohn to Senior Vice President.
Cohn, who previously served as Vice President
since joining
the agency in 2001, will continue to be responsible for
brand building programs among both the consumer and trade
marketplaces, media relations, product publicity, event
marketing, promotions, sponsorships and influencer outreach,
for a variety of the agency’s largest clients including
Revolution Tea, Universal Group, Noxzema shaving for women
and Old Spice High Endurance shaving and face care for
men and Cole Group Realty, which owns and manages more
than three million square feet of residential, commercial
and industrial properties nationwide.
“I have worked with Lara for many years and she
is an extraordinary talent, a true professional and one
of the country’s best and brightest public relations
practioners,” said Karen Barnett, President, Steele
Rose Communications. ”Her dedication to Steele
Rose and to producing outstanding results for her clients
has helped play a crucial role in the agency’s
development and will help continue to build the foundation
for its future growth.”
Cohn is public relations professional with consumer
and event marketing experience in both agency and in-house
corporate public relations departments. She was also
the co-host of A.M./PR, the first and only a weekly radio
show of its kind designed for PR and Marketing Professionals
and their CEOs.
Prior to joining Steele Rose Communications, she held
several positions at international public relations firms
including, The Lippin Group and Devries Public Relations
conducting media relations efforts on behalf of entertainment,
travel, corporate, food, fashion, beauty, healthcare
and Internet clients such as: PETsMART, Procter and Gamble,
Pantene, Olay, Ban de Soleil, Bruce Foods, Dick Wolf
Films, Walt Disney World Resorts, Women First Healthcare,
Berlex Laboratories, As We Change, Post Ranch Inn, Cousteau
Fiji Islands Resort, Home & Garden Television Network,
Cabin Fever Entertainment and The Travel Channel.
As Publicity Manager for Macy*s East, she was responsible
for all East Coast regional fashion events and major
public relations campaigns, as well as major annual
events: Macy*s Thanksgiving Day Parade, Macy*s Fourth
of July
Fireworks Spectacular, Macy*s Flower Show and Tap-O-Mania.
Cohn began her career in journalism with reporting,
editing and research positions at various local print
publications
as well as researching and producing positions at various
local and national television news departments, including
NBC's Today Show, as well as Dateline NBC and NBC Nightly
News with Tom Brokaw. She graduated from Lehigh University
in Bethlehem, PA with dual Bachelor of Arts degrees
in Journalism and Theater Arts.
About Steele Rose Communications
Steele Rose Communications is an independent full service
marketing communications and public relations firm
with core services ranging from Brand Marketing and
New Product Launches to Beauty and Fashion and Social
Issues Marketing. Steele Rose utilizes creative strategic
thinking and precision tactical implementation to provide
clients with comprehensive and quantifiable results.
Headquartered in White Plains, NY, with offices in
Manhattan as well as affiliates nationwide, the agency
offers branding, new product launches, strategic marketing
programs, event marketing and media training services.
Steele Rose Communications is also renowned in the
specialized field of corporate reputation and brand
protection. For more information on Steele Rose Communications,
visit www.steelerosecomm.com.
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