STEELE ROSE COMMUNICATIONS... CHANGING THE PR
PRICING PARADIGM AT LAST
White Plains, NY – October 26, 2004 – Steele
Rose Communications (SRC), industry innovators, have
announced a change in pricing strategy which will reverberate
around finance departments and boardrooms the industry
over.
Starting from the beginning of November this year SRC
will switch existing clients and introduce all future
clients to their new results driven pricing strategy.
The new system means that clients will be charged a
pre-agreed fee based on jointly determined goals rather
than an hourly rate and/or a monthly retainer with no
guarantee of quantifiable results.
Karen Barnett, SRC President, said, “We have been
listening to our clients and assessing their needs and
have concluded that it is time to completely revamp our
pricing policy to bring it into line with modern business
practice. It is no longer sufficient to take on clients
even in the PR industry without a deep understanding
of their goals and a commitment to provide a guarantee
that these goals will be met.”
She continued, “Current practice means that a
client pays a fee for a set number of hours per month.
When that limit is reached, work stops. Our new [pricing]
policy means, for example, that monthly goals are agreed
with the client and we work on that account to achieve
those goals rather than to a preset time limit.”
Dr. Stewart Gibson, who joined SRC from the client side
at the beginning of 2004 to head up the LifeCare Division,
added, “This stems from a growing realization within
SRC that if our clients are our consumers and PR is our
product then we should treat those clients with the respect
that modern consumer business practice dictates.”
Jeff Cole, President of Cole Group Realty
(a privately held real estate group that owns, operates
and manages
investment properties throughout the US) and SRC client
said, “We worked with Karen and her team on this
truly innovative transformation and are delighted with
the result. It will revolutionize the way PR is done
and expectations as a client. The SRC team has demonstrated
yet again that they are innovation champions within the
PR industry. It was very exciting to participate; it’s
not every day one gets to contribute to an industry paradigm
shift!”
This was confirmed by two other clients
invited to participate, Afshin Moghavem, President of
Universal Group, an innovative,
advanced technology product development and marketing
company, manufacturers of Old Spice High Endurance shaving
and face care products for men and Noxzema shaving products
for women, and David Watson, President of Revolution
Tea, with its distinct packaging, innovative nylon infuser
tea bags, full-leaf tea and range of ready to drink iced
white tea. Mr. Watson and Mr. Moghavem also agreed that
Steele Rose Communications’ approach to pricing
was very much a breakthrough and such a refreshing change.
Steele
Rose Communications powers innovation and new thinking
using a proprietary, procedure called Rethink
the Box™. Convention has it that one must step outside
the box, outside the constraints of company or industry,
to truly innovate. By taking this step, however, derived
communication solutions may miss targeted audiences.
How
does Rethink the Box™ work? Ms Barnett described the
procedure as “the use of a variety of proven
techniques to stretch the existing box in new and refreshing
ways so that solutions create excitement and stimulate
profitable interest from all branches of the media and
ultimately, the consumer”.
Ms. Barnett concluded “with
our current team providing a very broad base of industry
expertise, our innovative
approach to problem solving through Rethink the Box™
and this new client-centric pricing strategy we are set
to make a much needed quantum leap in the PR industry.”
For
more information on the new pricing strategy, innovation
through Rethink the Box™ and/or the services offered
by SRC please contact Karen Barnett, President, Steele
Rose Communications; call (914) 304-4303 or e-mail
kbarnett@steelerosecomm.com.
# # #
About Steele Rose Communications
Steele Rose Communications is an independent, full service
marketing communications and public relations firm with
core expertise focusing on the health and personal care,
consumer products, beauty and fashion and food and beverage
industries. Steele Rose utilizes creative strategic thinking
and precision tactical implementation to provide clients
with comprehensive and quantifiable results. Headquartered
in White Plains, NY, with offices in Manhattan as well
as affiliates nationwide, the agency offers branding,
new product launches, strategic marketing counsel, event
marketing and media training services. Steele Rose Communications
is also renowned in the specialized field of corporate
reputation and brand protection. For more information
on Steele Rose Communications, visit www.steelerosecomm.com.
