STEELE ROSE COMMUNICATIONS
2004 SILVER SABRE AWARD FINALIST
-- Exceptional Client Work Recognized in Household Product
Category --
White Plains, NY – May 13, 2004 – Steele
Rose Communications (www.steelerosecomm.com), an internationally
recognized, award-winning public agency, was recognized
as a coveted 2004 Silver SABRE Award finalist for their “SARS
Crisis Response Team for Lysol” campaign. The programs
honored represent the best work of the public relations
industry during the year 2003.
“To be judged by professionals among entries from
agencies worldwide as top work in public relations is
a great compliment, especially considering the hundreds
of other fine agencies, corporations and non-profit organizations
eligible for the awards,” said Karen Barnett, President,
Steele Rose Communications. “We are honored to
be honored as a finalist in such a prestigious competition.”
The SABRE Awards are presented for Superior Achievement
in Branding and Reputation and are given for public relations,
reputation management and brand building campaigns that
exemplify a strategic approach in research and planning,
breakthrough thinking, integrity and effectiveness. Silver
SABREs recognize the best programs in specific industries,
from agribusiness to travel and tourism. These programs
can have either reputation (corporate communications)
or branding (product publicity) objectives.
“The Steele Rose Communications SARS Crisis Response
Team for Lysol counseled Lysol and their advertising
and trade public relations agencies against promoting
claims about Lysol’s ability to kill SARS-like
viruses which subsequently enabled the parent company
of Lysol, Reckitt Benckiser, to NOT suffer any repercussions
for being exploitive or opportunistic during a worldwide
health crisis,” said Karen Barnett, President,
Steele Rose Communications.
The awards recognize public relations, reputation management,
and brand building campaigns that exemplify the following
values: a strategic approach to public relations, as
indicated in the research and planning stage of the campaign;
breakthrough thinking, as indicated by the ability to
come up with innovative and ingenious solutions to communications
challenges, integrity, as indicated by a program that
adheres to the highest ethical standards and effectiveness,
as indicated by results that match the objectives of
the program, and demonstrate how the program helped an
organization achieve both its communications and business
goals.
The awards are judged by some of the most senior public
relations professionals in the industry including principals
of top boutique firms, senior corporate communications
professionals, and senior executives from major agencies.
The chairman of the judges is The Holmes Group president
and CEO Paul Holmes, who served for 10 years as the chairman
of the judges for the Creativity in Public Relations
Awards.
About Steele Rose Communications
Steele Rose Communications is an independent full service
marketing communications and public relations firm
with core services ranging from Brand Marketing and
New Product Launches to Beauty and Fashion and Social
Issues Marketing. Steele Rose utilizes creative strategic
thinking and precision tactical implementation to provide
clients with comprehensive and quantifiable results.
Headquartered in White Plains, NY, with offices in
Manhattan as well as affiliates nationwide, the agency
offers branding, new product launches, strategic marketing
programs, event marketing and media training services.
Steele Rose Communications is also renowned in the
specialized field of corporate reputation and brand
protection. For more information on Steele Rose Communications,
visit www.steelerosecomm.com.
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