UNIVERSAL GROUP APPOINTS STEELE ROSE COMMUNICATIONS
AS ITS PUBLIC RELATIONS AGENCY OF RECORD
-- WILL LAUNCH OLD SPICE™ HIGH ENDURANCE™ SHAVING
AND FACE CARE PRODUCTS FOR MEN AND NOXZEMA® SHAVING
PRODUCTS FOR WOMEN --
White Plains, N.Y., October 14, 2003 – Universal
Group, an innovative sales and marketing organization based
in California that has secured licensing agreements with
Procter & Gamble for two of the most highly
recognized brands in the consumer packaged goods industry,
Old Spice™ and
Noxzema®, has selected Steele Rose Communications
as its public relations agency of record for its Old Spice™ High
Endurance™ triple-blade
razors, shave gels and face care products for men and Noxzema® triple-blade and
specialty razors and shave gels for women.
“I am looking forward to working with Steele Rose
Communications to develop a fresh strategy to market Old
Spice High Endurance and Noxzema shaving products,” said
Afshin Moghavem, President, Universal Group. “Steele
Rose Communications has an excellent reputation for doing
superior work with launching new brands and building brand
equity. We are excited about the opportunity to tap into
this expertise.”
“We are delighted to be working with Universal Group,
an innovative manufacturer with an industry reputation
for producing high quality products that has enabled them
to secure the exclusive license to two of the most recognized
brands in the world, Old Spice and Noxzema,” said
Karen Barnett, President, Steele Rose Communications.
Steele Rose Communications will be responsible for the
overall marketing program to build awareness of both
brands among both the consumer and trade marketplaces.
The campaign will include media relations, product publicity,
event marketing, promotions, sponsorships and influencer
outreach.
About Universal Group
Universal Group is an innovative product development and
marketing company that brings advanced technology to the
most recognized and trusted personal care brands while
offering the consumer great value for top quality. After
years of developing razors for various markets in the U.S.
and abroad, in 1999 Universal entered into a licensing
agreement with Procter & Gamble to develop shaving
and face care products for the Noxzema and Old Spice brands.
For more information, go to www.universalgrp.com.
About Steele Rose Communications
Steele Rose Communications is an independent full service
marketing communications and public relations firm with
a healthy account mix in the consumer products, beauty
and fashion, food and beverage and healthcare industries.
The agency offers branding, new product launches, strategic
marketing programs, event marketing and media training
services. Steele Rose Communications is also renowned
in the specialized field of corporate reputation and
brand protection. Visit www.steelerosecomm.com for more
information.
